marketing strategy

Marketing strategy is the plan of action that defines all marketing goals and what advertising methods will be used to drive maximum revenue.  While this may seem complex don’t let it intimidate you after all it is rather straight forward. Here’s how we can help. In order to develop a marketing strategy we will discuss the current state of your business, what your goals are and what you want to accomplish with the advertising. Out of that conversation, the overall marketing strategy will be developed, agreed upon and applied across the board to the media strategy, social media & digital strategy and the creative strategy as well as determining ROI (return on investment) to ensure that there is no waste in advertising spend.

The media strategy consists of your media plan and your media buys.  The in this stage we will further develop your goals by defining the demographics, psychographics and behaviors of your target market. This will help us determine how best to reach your target through traditional mediums such as television, radio, print, outdoor and non-traditional mediums utilizing banner ads via geo fencing, contextual targeting and behavioral targeting.

The social media and digital strategy will target the same demographic but through social networking sites such as Facebook, Instagram, Pinterest, and SnapChat. In addition to that, this portion of the digital strategy includes Google Ad Words and Search Engine Optimization (SEO).

In this crazy digital world we live in today multiscreen viewing is happing everywhere so it is important that creative messaging is consistent across all mediums.  This is where creative strategy comes in. The quality, look, and messaging of all ads must have similar messaging and look in order for the mediums to work together.  We can help you with evaluating your current creative messaging and determining what kind of adjustments need to be made in order to have consistent high quality advertisements across the board.

My team and I can help you with the development of every detail of your marketing strategy, including the execution.  Also, we will work closely with you to manage your strategy to ensure that it is at minimum meeting the goals we established.